Global Events.
Bold Strategy.
Lasting Impact.
We advise governments, brands, and sports associations on how to build and operate events that create lasting impact, deepen public connection, and keep audiences coming back.
What we do
Four strategic disciplines. One unified mission: creating lasting impact through major events
Government & Destination Strategy
We work with governments, cities, and destinations to develop strategies that attract major events, strengthen funding opportunities, and create lasting economic and community impact.
Event & Rights Holder Strategy
We help event owners and rights holders identify host destinations, structure commercial partnerships, and develop hosting strategies that support long-term growth and successful event delivery.
Research & Market Intelligence
Every recommendation begins with evidence. We combine market analysis, stakeholder insights, and commercial evaluation to validate opportunities and reduce risk.
Commercial & Brand Strategy
We align marketing, communications, sponsorship, and sales into one cohesive strategy that builds audiences, attracts partners, and creates measurable long-term value.
“Major events have the power to transform cities. Strategy ensures they do.”
About Us
Advance Brand
Consulting
Advance Brand Consulting helps governments, host cities, and leagues shape the strategies that create lasting impact through major events.
Founded by events and sports industry executive Mike Hopper, the firm operates at the intersection of events, government, and commercial strategy—advising clients on attracting major events, evaluating opportunities, building partnerships, and creating long-term economic and community impact.
Mike brings two decades of experience across both the public and private sectors. His career includes leadership roles with the New York Yankees, the administration of New York City Mayor Michael Bloomberg, and New York City’s Sports Commission, where he helped shape the city’s strategy for attracting and hosting world-class events.
He has led successful bids for the MLB All-Star Game and Super Bowl XLVIII, overseen NBA All-Star bidding efforts, contributed to Olympic and international federation bid campaigns, and helped develop new events and competitions.
Today, Advance Brand Consulting focuses on helping governments, rights holders, and brands to leverage major events as a catalyst for economic and social impact.
Who we work with
The leaders shaping the future of major events
Get in touch